Successful launch of the DYNACORD PowerMate3

London / Straubing, October 2010 For German pro audio specialists DYNACORD, the first two weeks of September were all about the new PowerMate­3. The latest generation of the most successful family of mixing amplifiers in the world was the main attraction at the annual distributors' meeting and the PLASA trade fair (both in London). Meanwhile, at a road show touring Germany, the new family of powered mixers was being presented to dealers and representatives of rental companies.

The premiere in London of the PowerMate3 was a resounding success: Dynacord partners attending the distributors' meeting on the 11th September and representatives of the media attending the press conference at the PLASA show on the 13th September were one in their praise for the new series. The gratifying task of presenting the perfected PowerMate generation fell to Klaus Seitz (Director Sales Export) and Frauke Jungbluth (Sales Manager). They were supported by lavishly produced product videos offering, for instance, a behind-the-scenes look at the birth of the new PowerMate generation. Visitors to the PLASA Show were also offered a chance to win a free PowerMate3; the name of the winner will be announced shortly on DYNACORD's Facebook page.

"We invested a great deal of energy and know-how into the further development of the PowerMate," says Klaus Seitz, Director Sales Export. "Our expectations were accordingly high when we came to present the system for the first time in public. But I can tell you, we were not disappointed! The response to the new generation of power mixers – which are more compact, lighter, and yet more powerful than their predecessors, as well as packed with additional features – was all we had hoped for and more. Unqualified enthusiasm! Not least because, despite these considerable improvements, we have managed to leave the price unchanged."

It was a concept that also impressed the 250 audio specialists from retail and rental outlets attending the PowerMate3's German Road Show. As well as detailed product demonstrations, the tour provides those interested with a wealth of informative video and printed material. Reports Martin Traut (Business Line Manager, DYNACORD), who conducted the demonstration: "At the Road Show in Mannheim, the people we were seeking to convince constituted the best informed but also the most critical audience imaginable: utter professionals, who aren't impressed by pretty facades but demand first-class performance and concepts that are not only sound but also make economic sense. That's why their unequivocal enthusiasm was so gratifying."

"An extraordinary product calls for extraordinary marketing activities," says Robert Pletz, Marketing Communications Manager. "We wanted to get the new products off to a good start by drawing as much attention to them as possible. And we did. Already, everyone's talking about the PowerMate3. The launch was accompanied by energetic activity in the social networks. You are warmly invited to form your own impression by checking us out on Facebook, You Tube et al."

For further information, visit: www.dynacord.com

Social media: www.youtube.com/DynacordTV
http://www.facebook.com

Press photo: pm_roadshow02.jpg
Martin Traut (Dynacord's Senior Product Manager) performs his unbelievable demonstration with an angle grinder driven by a PowerMate3

Press photo: pm_roadshow03.jpg
Gregor Sauer (R&D, Project Director PowerMate) presents his "baby" at the road show in Mannheim.

Press photo: DYNACORD_at_Plasa.jpg
Distributors and representatives of the media were equally enthused by the new PowerMate3 at the PLASA show in London

Press photo: PowerMate_Raffle_01.jpg
Klaus Seitz (Director Sales Export) and two charming assistants drew the name of the lucky winner of a new PowerMate3

Press photo: powermate3_family_m.jpg
Welcome to the main attraction: the PowerMate3 represents the latest generation of the world's most successful family of mixing amplifiers

The attached photo(s) may only be reproduced in conjunction with this press release. Permission in writing must first be obtained from Bosch Communications Systems before any further use is made of the photographic material.

Press contact:
Gunther Matejka
snapshot Redaktionsbüro
Herterichstrasse 89
81477 Munich, Germany
Tel.: +49 (0) 89/75 50 56 8-0
Fax:+49 (0) 89/75 50 58 8-29
presse@snapshot-redaktionsbuero.de

EVI AUDIO GmbH
Marketing Services EMEA, ST/MKT-COM
Helmut Seidl
Hirschberger Ring 45
94315 Straubing, Germany
Tel: +49 (0) 9421/706-447
PC-Fax: +49 (0) 89/629 028 5596
press@de.telex.com
www.boschcommunications.com

The Bosch Group is a leading global supplier of technology and services. In the areas of automotive and industrial technology, consumer goods, and building technology, some 275,000 associates generated sales of 38.2 billion euros in fiscal 2009. The Bosch Group comprises Robert Bosch GmbH and its more than 300 subsidiaries and regional companies
in over 60 countries. If its sales and service partners are included, then Bosch is represented in roughly 150 countries. This worldwide development, manufacturing, and sales network is the foundation for growth. Each year, Bosch spends more than 3.5 billion euros for research and development, and applies for some 3,800 patents worldwide. With all its products and services, Bosch enhances the quality of life by providing solutions which are both innovative and beneficial.

The company was set up in Stuttgart in 1886 by Robert Bosch (1861–1942) as “Workshop for Precision Mechanics and Electrical Engineering.” The special ownership structure of Robert Bosch GmbH guarantees the entrepreneurial freedom of the Bosch Group, making it possible for the company to plan over the long term and to undertake significant up-front investments in the safeguarding of its future. Ninety-two percent of the share capital of Robert Bosch GmbH is held by Robert Bosch Stiftung GmbH, a charitable foundation. The majority of voting rights are held by Robert Bosch Industrietreuhand KG, an industrial trust. The entrepreneurial ownership functions are carried out by the trust. The remaining shares are held by the Bosch family and by Robert Bosch GmbH.

Additional information can be accessed at www.bosch.com